So mere minutes after I get done writing one of the longest blog posts I’ve ever written about the past decade and including a huge bit on the evolution of being smart and information and such, I swing by Draegs blog and find this:
And it sums up exactly what I was talking about. My long droning post is old-skool. This quick chart is the new smart.
My post sucks. This chart rules.
My two big exceptions come with Google and Auto-Tune. And not because of placement, but because of how long it takes things to go mainstream.
I understand Google as a verb probably hit around 2005, but I distinctly remember using and telling others about this awesome search engine when we lived in Florida. That would have been 2001 at the latest – although if memory serves me correctly it was certainly before that (late ’99, early ’00?). I don’t know what my point is, but I’ve been googling for 10 years.
As far as Auto-Tune, I used it way back in Florida too. My big mistake was using it so that it didn’t sound like I was using it. But then again, doing something like that seems to be a cultural change that’s happened in the past decade too – and I can’t quite describe it. But it never occured to me to use auto-tune in a way to make it noticable. It was a tool that was meant to not be noticed the way I (and the countless people who used it) seemed to understand it. A tool.
I always used the hammer to nail the nail flush and look pretty and blend in. These guys are using it to bend the nail halfway out of the wall and hang a sign on it reading, “Hey, check out this fucked up nail!”
That sort of mentality (and I can’t pin it down in words) is something that evolved over the past decade. You couldn’t have done that 15 years ago. People would just be like, “That dude can’t sing and he’s trying to cover it up with processing.” Now people dig it.
Not condemning it in any way, because I do admit a certain admiration for the cleverness of it (and mashup artists and people turning something like DJ’ing into musicianship in some weird sort of way and similar things – in all fields, not just music).
Still no real point, but rest assured, people were using Auto-Tune long before it became the noun of 2009.
Ok, enough of my rambling…
…I should have just made a chart.








