Silly little tech things amuse me.

I just read an article about the Eyebox2. I think it’s a neat thing.

Basically it’s an eye sensor. It works by sending out infrared light and detecting the flash of red-eye when someone is looking at it. The idea (at this point at least) is to attach it to advertisments to gauge viewership. The website mentions using it for statistical purposes, but I’ve also seen it mentioned as a possibility for billboards. Rather than a flat fee for a static ad, roadside billboards (and any public advertising, really) could essentially become the real world equivalent of online advertising where the advertiser only pays based on the number of views the ad gets.

It sounds pretty dull as I type this, but I find these kinds of innovations and progressions to be interesting. It’s the little, everyday things that show you how far we’ve come.