Plane Lands Safely After Pilot Dies

06/18/2009

Surely you’ve seen the headline somewhere in the news today – “Plane Lands Safely After Pilot Dies”

Perfect example of ‘selling’ an almost non-story. Because if you know anything about what happened, then this could also be the headline:

“Plane Lands Safely With Two Co-Pilots At The Controls”

And suddenly it’s a little less exciting.

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